Discord communities we've built from scratch, run day to day, and brought back from the dead.
Confidential D2C SaaS
Building Discord infrastructure for a community that scaled past 1,000,000 members
Built from scratch, pre-launch: the full server infrastructure, onboarding flow, and moderation systems, plus day-to-day community operations and events that supported the community as it scaled past 1M members. Growth was primarily driven by the client's own product and free-trial promotions; our role was building and operating the experience that held up at scale.
Discord Infrastructure
Community Operations
Event Management
Read case study
Facemoji AI Keyboard
Reviving a dead 20K community into an active 35K one
The server had flatlined for months, and the majority of its ~20K members were bots. We rebuilt the structure, ran promotions and giveaways, and partnered with other Discord communities for cross-promotion. Active again within weeks; grew to ~35K genuinely engaged members over 3 months, on a modest budget.
Community Revival
Cross-Promotion
Engagement Campaigns
Read case study
AI Companion App
Designing a community around app installs, not just members
Built from scratch over 6 months on a fixed budget with no scope for paid social growth. We designed the server specifically to drive app trials, funneling members toward downloading and testing the app. Grew past 20,000 members while keeping the real goal (installs, not server size) front and center.
Conversion-Focused Design
Budget-Constrained Growth
Server Infrastructure
Full write-up on request